Reviving the Neglected 80% of Partners and Prospects

Join demand generation expert and practice lead, Kevin Joyce, as he reveals how to economically wake up the neglected 80% of partners and prospects in your database.

Length: 1 hour

Join demand generation expert, Kevin Joyce, as he reveals how to economically wake up the neglected 80% of your partners or prospects.

Large databases of partners and prospects aren't getting sufficient attention because they aren’t “A” leads. But, experience shows there's substantial profit to be made. The challenge is to economically find and cultivate the ones with potential.

In this exclusive webcast, you'll learn:
  • The #1 way to economically engage neglected partners and prospects
  • What preexisting resources can help grow the partner and prospect funnel
  • How to dramatically boost conversions of sales ready leads and revenue generating partners
...and much much more.
 View the Webcast
Presented By:

Kevin Joyce - Demand Generation Expert and Practice Leader, MarketSource
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Kevin Joyce is a marketing executive with 28 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 10 years Mr. Joyce has worked with many companies on their demand generation strategies and on marketing automation solution selection and deployment. 

With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing. Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. 

Kevin Joyce holds a BS in Engineering from the University of Limerick, Ireland and a MBA in Marketing from the University of Portland.
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