As an Engagement Partner with MarketSource, bChannels, and Crimson , Allan Adler develops and executes go-to-market, partnership and channel strategies for leading information technology companies including Cisco, Adobe, Oracle, Microsoft, Siemens PLM and emerging tech companies. Allan's work ranges from strategy through hands-on execution on a global and/or national level.
Allan founded and ran (as CEO) MSI Consulting Group, a 100-person sales and marketing strategy firm focused on the high tech industry where he became a leading sales and marketing strategist and visionary. At MSI, Allan consulted to executives at firms such as Cisco, Oracle, Microsoft, Intel, IBM, AT&T and HP and was a frequent keynote speaker, conference leader, and contributing columnist for a leading technology publication.
Before MSI, Allan worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for profit and not-for-profit boards.