Incremental Revenue Growth Secrets of a Marketing Strategist


In this MarketSource Expert Series webcast, distinguished marketing strategist and corporate consultant, John Canington, gives a lively presentation on how to leverage core competencies within your business to break the revenue plateau.

Length: 20 minutes (plus 10 minutes Q&A)

MarketSource is honored to present John Canington in a 30 minute webinar that dives into the methods and tactics used to help scores of sub $1B/year manufacturers, whose revenue had been flat for years, grow their businesses. He has operated and sold 3 companies, was responsible for rolling out Folgers Coffee trom Texas to  Georgia, and has helped many firms breakthrough their revenue plateau.

In this exclusive webinar, you will learn:
  • How to leverage core competencies to stimulate new revenue growth

  • What tactics marketing strategists use to take sub $1B companies to the next level

  • What 3 real world companies did to break their revenue plateau
 View the Webcast
Presented By:

John Canington - Marketing Strategist, MarketSource
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John Canington is a Marketing Strategist with 20 years experience growing companies to their next level. A marketing strategist creates a visual roadmap for companies to grow incrementally, while always keeping them in their core competency.

John has an MBA and was trained by Proctor & Gamble. He was responsible for rolling out Folgers Coffee from Texas to Georgia. As National Sales Manager for Coca-Cola, John was involved in the Diet Coke rollout strategy for the Independent Supermarket segment in the U.S.

John has experience starting up a software company that analyzed retail categories and developed the strategy that eventually allowed the company to be sold to A.C. Nielson Co. He has run two large companies ($200 – $650 million) as CEO and was able to grow each company to the next level.

Seeing the need for someone to create marketing strategies that incrementally grew companies, he started a consulting firm which has enabled him to help 15 different industries in the Fortune 500 as well as the mid-market companies. For the last ten years, he has focused on the mid-market companies. There he has developed marketing strategies to both grow companies out of problems as well as defend companies against their competition.
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