Leveraging the Power of the Balanced Scorecard to Drive Sales Performance

In this MarketSource Expert Series webcast, VP of B2B Routes-to-Market, Chris Walter, presents how to use the balanced scorecard to boost your sales performance this year.

Length: 30 minutes (plus 15 minutes Q&A)

This exclusive webcast will help you:
  • Learn how profitable SMBs and Enterprise level companies leverage the Balanced Scorecard to boost sales performance.
  • Drive sales performance by identifying and focusing sales operations on the key elements that drive success.
  • Discover why value creation and intangible assets are so important to Sales success.

Learn how MarketSource leverages the power of The Balanced Scorecard to drive sales performance by identifying and focusing sales operations on the key elements that drive success. Ensure your scorecards have the breadth to capture these success elements and make visible to your sales team the cause and effect relationship between what you expect of them and delivering on customer delight.

Chris Walter is responsible for all MarketSource sales programs leveraging B2B routes to market including inside, outside and sales support programs in direct and indirect sales environments. He has been with MarketSource over 8 years.
Prior to joining MarketSource, Chris was a national director of business development for the IT solutions provider, Digidyne. He was responsible for shifting the company direction from an IT hardware reseller to a service-based solutions provider with an emphasis on web-based business solutions targeted at verticals such as telecommunications and healthcare. From 1986-1996, Chris held several sales and service management positions with General Electric Medical Systems, where he managed the operational execution of diagnostic imaging services, direct service sales, and overall business growth and profitability. In addition, Chris has been formally trained in Strategy Mapping and Balanced Scorecard, ISO 9001:2000 Lead Auditor, and Six Sigma.

Chris has a Bachelor of Science degree in Electronics, Engineering Technology and recently obtained his private pilot instrument rating.

 View the Webcast
Presented By:

Chris Walter
- VP, B2B Routes to Market, MarketSource

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