Baileigh Allen, Practice Leader of Market Research and Analytics, is an accomplished market research professional with more than a decade of successful project management experience, dedicated to delivering top-quality product accurately and on-time.
Her expertise includes the design and execution of both qualitative and quantitative methodologies as needed in order to address each client’s specific business challenges. She is highly skilled at research design, implementation and advanced data analytics and statistical methods. Baileigh has served numerous Fortune 500 companies in a broad spectrum of B2B and B2C industries. With over a decade in research, Baileigh was previously engaged with Rockhopper Research where she led the Data Analytics Team. Prior to that she held a number of positions at Bellomy Research, a full-service custom market research firm, where she was considered a statistics guru.
Baileigh holds a Bachelor's Degree in Psychology and Political Science from the University of North Carolina at Chapel Hill. She also holds a Masters Degree from Appalachian State University with an emphasis on Research Methodology & Statistics.