How much does it truly cost to turn a prospect into a customer?

Whether you’re launching a start-up or running an established organization, maintaining a healthy bottom line is essential to the longevity and success of your business.


Try this quick calculator for an estimation of your customer acquisition cost.


TOTAL SALES AND MARKETING COSTS*

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NUMBER OF NEW CUSTOMERS*

CUSTOMER ACQUISITION COST:

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*Use your total sales and marketing costs and the number of new customers from the same time period (ex. FY 2016).